Clarity.
Momentum.
Results.
Independent strategic advice for New Zealand's water sector — helping councils and water organisations navigate complex challenges with confidence.
Strategic counsel grounded in real-world experience
MWater Advance is the independent advisory practice of Marty Cole — a trusted voice in New Zealand's water sector with deep experience as a former Asset Manager for water and wastewater services.
Marty works as a strategy advisor alongside councils and water organisations, providing the independent strategic perspective needed to navigate New Zealand's evolving water landscape.
The focus is on challenges that matter most — complex, high-stakes, and often under-resourced. Marty brings the clarity, experience, and independence to move things forward.
Your Advisor
Former Asset Manager. Water sector specialist. Independent strategy advisor helping NZ councils and water entities tackle their most important challenges.
✉ [email protected] 📞 +64 22 074 7114Strategic advisory across the water sector
Independent strategic advice on the issues shaping New Zealand's water future.
Economic Regulation Readiness
Helping water entities understand, prepare for, and respond to NZ's evolving economic regulation environment.
Water Sector Strategy
Independent strategic advice on long-term direction, organisational positioning, and navigating sector transformation.
Business Cases & Policy
Rigorous, evidence-based business cases and policy frameworks that secure governance support.
Water Metering Strategy
End-to-end strategic guidance on water metering and volumetric charging — from making the case to programme strategy.
Water Conservation Strategy
Strategic frameworks for demand management aligned with community values and long-term sustainability goals.
Asset Management Maturity
Strategic assessment and improvement planning to lift asset management capability and performance.
Two focus areas. Deep expertise.
MWater Advance has particular depth in two areas that are front of mind for NZ water organisations right now.
Economic Regulation Readiness
NZ's water sector is entering a period of significant regulatory change. MWater Advance helps organisations understand what's coming, assess their readiness, and develop the strategies they need to engage confidently.
- Regulatory environment analysis and horizon scanning
- Readiness assessments and gap analysis
- Price-quality pathway preparation
- Stakeholder and governance engagement
- Evidence and submission development
Water Metering
Water metering is one of the most significant infrastructure and policy decisions a council can make. MWater Advance provides independent strategic advice from early strategic case development through to programme strategy and tariff design.
- Strategic case development
- Business case and economic analysis
- Policy and tariff strategy
- Community and stakeholder engagement strategy
- Programme and delivery planning
Practical tools and insights
Articles, guides, and tools developed from real-world experience in the NZ water sector.
Water Sector Insights
Commentary, analysis, and publications on the issues shaping NZ's water sector.
Read more →Regulation Readiness Resources
Guides and tools to help water organisations prepare for economic regulation.
Explore →Water Metering Resources
Reference documents, articles, and practical resources covering metering strategy.
Explore →2-Minute Readiness Quiz
12 questions. Instant actionable insight report delivered to your inbox.
Take the quiz →What's your next step?
Whether you have a specific challenge or just want to explore how MWater Advance might help, Marty is happy to talk.